Hey! I’m Edd, a performance coach and elite athlete. I coach the ambitious so that they can achieve the improbable.

I work with top performers, executives, and leaders.

Close the gap between your current reality and who you’re capable of being. Book your consultation today.

High performance fascinates me. Since my days as a junior athlete, I’ve been intent on showing up at my best. I’m driven to be the best rock climber and human I’m capable of.

I competed from a young age. In 2010 I was crowned British Junior Bouldering Champion. I’ve also represented Team GB internationally. I eventually hung up my competitive boots to focus on my true passion -outdoor climbing.

I integrate many tools in my quest for a good life. I blend ancient wisdom and modern science in order to thrive. Despite a gap of 2300+ years, Aristotle and Martin Seligman agree on what constitutes a good life. Living with virtue or excellence.

My mission: helping people realise their potential & flourish.